Google Analytics Individual Qualification (GAIQ) Exam Test Notes

July 2, 2010

This is the second post in the series of Tips and and Tricks for passing the Google Analytics Inidividual Qualification (GAIQ). The following notes were extracted from the Google’s Conversion University test preparation presentation (where possible), and are not my property. They have been reproduced below to help those during the Google Analytics Individual Qualification (GAIQ). The following [...]

Read the full article →

Where are you on the social media ladder?

January 27, 2010
Social Media Ladder

Recently, I read a very interesting Forrester paper on “The Broad Reach of Social Technologies” which outlined how users can be grouped by the way they consume social media online. The ladder they refer to, outlines the various behaviourial attributes associated with each type of consumer of social media. Many of these are pretty self [...]

Read the full article →

ad:tech – The Event for Digital Marketing! Review, London

September 24, 2009

A review of the best bits from ad:tech this year A look at digital from the 2008 U.S Presidential Election Thomas Gensemer, Managing Partner, Blue State Digital Gensemer discussed the tactics used in the my.barackobama.com campaign, for the 2008 U.S Presidential Election. The driver for this campaign featured a daily email newsletter, but to ensure [...]

Read the full article →